The term “newsjacking” became popular due to a book detailing the method by David Meerman Scott. Jacking the news may sound like an underhanded method of creating content,
Marketing your business and products online has a significant number of advantages over methods that were used in the past. Emails can be rapidly sent out to thousands,
The promise of social media was a promise of storytelling: marketers could finally weave away from the constraints of space (print) and time (TV, radio ads) to create
Pay per click ads are an excellent opportunity for small businesses to get the word out on their business and products. With a small investment, management can reach
Social media has become the preferred way for customers to connect with businesses big and small. Did you know you can also use social media as a source
As we have all learned, social media has become a must for any business, no matter the size of the business. Simply put, you have to be where
Managing search engine optimization (SEO) projects can be challenging for small to mid-sized businesses who need to focus on their own growth and not so much on other
Social media marketing success takes time, effort, and commitment; especially when a direct and immediate benefit is not seen. Regularly posting quality content that adds value, participating regularly,
The age of the Internet has brought with it several new promotional and advertising tools that a business can use to market itself. The lack of newspaper readership
Digital marketing is a boon for marketers who like data. You can measure almost everything online – and make educated decisions based on solid analytics. There are so
